VELIOUS™

Flavor Technology

Retention Forward

Fleeting Loyalty

In the ever-evolving beauty industry, brands face the challenge of fleeting customer loyalty. Integrating habit-forming principles into product development, especially in nutricosmetics, is now crucial.

Importance of taste

One often overlooked but crucial element in forming lasting consumer habits is taste. It is one of the primary senses that the body uses to evaluate food and drink and consequently, consumers often prioritise tastiness over healthiness when choosing their long-term solutions.

Balancing Taste and Performance

Brands must balance taste and performance to help consumers stick to their daily routines. Creating products that are both effective and enjoyable is key to fostering lasting consumer habits.

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High performance.
No sacrifice in taste.

The Taste Challenge

Liquid forms of collagen and MSM offer the best absorption and premium convenience. However, these high-performing ingredients often have an unpleasant taste. Our innovative solutions provide all the benefits of the liquid form but with an improved taste.

VELIOUS™ 2.0 Solution

VELIOUS™ 2.0 flavor technology conceals unpleasant tastes and improves product palatability. Unlike the first generation, which focused on collagen, VELIOUS™ 2.0 can mask a wide range of active ingredients.

Better taste & flavor customization

This advancement allows for higher ingredient concentrations and better-tasting products. It also enables flavor customization to match market trends and customer preferences.

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We combine efficacy with great taste and ease of use, establishing daily rituals that enhance well-being and brand loyalty.

Uroš Gotar
Chief Innovation Officer
TOSLA Nutricosmetics

The Sugar-free Solution

The
Sugar-free
Solution

Sugar-Free
Advantage

Another significant aspect of VELIOUS™ technology is its ability to eliminate the need for sugar, which is still commonly used as a masking agent in nutricosmetics.

The Negative
Impact of Sugar

While sugar can quite effectively mask bad tastes, it contributes to weight gain and even results in wrinkles, sagging skin, and other signs of aging.

Game-Changer
in Nutricosmetics

VELIOUS™ Flavor Technology 2.0 is a game-changer in the world of nutricosmetics. It aligns product functionality with taste and calorie count.

PALATABILITY COMPARISON RESULTS

VELIOUS™ Technology
Triumphs in Taste Test

The first-ranking product using VELIOUS™ Flavor Technology (457) was the clear favorite in taste tests. It was chosen as the most palatable in an impressive 74.4% of all 90 pairwise comparisons. Outperforming the other three products in 67 comparisons, VELIOUS™ technology demonstrates a significant edge in making products more enjoyable to consume.*

*VIST TO-CO Sensory Evaluation report

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What consumers say

“I will not take things if they do not taste good and this is delicious.”

“The taste is heavenly.”

“Another random thing I like is that you refrigerate the collagen. Which makes it easy to remember every time you open up the refrigerator. I think the key is making sure you take the collagen every single day. I slacked off a bit for a period of a week or so, and it was noticeable.”

“I tried different flavours and they’re shockingly delicious!!!”

“I really love the taste and it’s convenient!”

“This tastes so good that I just take it as it comes and do not put it in anything.”

“I truly love it. The flavor is AMAZING. I have made the best choice with this collagen.”

“I’m impressed. Easy morning routine add in.”

“The texture feels smooth and rich. The product is good.”

Color consistency

Color longevity challange

Liquid supplements often darken over time due to poor design. This leads to brown pigments, off-flavors, and loss of essential amino acids.

Production comparison

A 30-day video compared three collagen products. One had sugars, another natural sugars, and the third used VELIOUS™ Flavor Technology.

Superior Stability

The sugar-containing product changed colors dramatically. The VELIOUS™ product maintained a bright tone, showing excellent stability.

Apply for a VELIOUS™
tasting experience

Discover VELIOUS™ technology with our tasting kit, offering a sensory experience of the product's scent, texture, and taste. To explore how beauty blurs the line between cosmetics and supplements, fill out the form below to contact us.

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