VELIOUS™
Flavor Technology
Retention Forward
Fleeting Loyalty
In the ever-evolving beauty industry, brands face the challenge of fleeting customer loyalty. Integrating habit-forming principles into product development, especially in nutricosmetics, is now crucial.
Importance of taste
One often overlooked but crucial element in forming lasting consumer habits is taste. It is one of the primary senses that the body uses to evaluate food and drink and consequently, consumers often prioritise tastiness over healthiness when choosing their long-term solutions.
Balancing Taste and Performance
Brands must balance taste and performance to help consumers stick to their daily routines. Creating products that are both effective and enjoyable is key to fostering lasting consumer habits.
High performance.
No sacrifice in taste.
The Taste Challenge
Liquid forms of collagen and MSM offer the best absorption and premium convenience. However, these high-performing ingredients often have an unpleasant taste. Our innovative solutions provide all the benefits of the liquid form but with an improved taste.
VELIOUS™ 2.0 Solution
VELIOUS™ 2.0 flavor technology conceals unpleasant tastes and improves product palatability. Unlike the first generation, which focused on collagen, VELIOUS™ 2.0 can mask a wide range of active ingredients.
Better taste & flavor customization
This advancement allows for higher ingredient concentrations and better-tasting products. It also enables flavor customization to match market trends and customer preferences.
We combine efficacy with great taste and ease of use, establishing daily rituals that enhance well-being and brand loyalty.
Uroš Gotar
Chief Innovation Officer
TOSLA Nutricosmetics
The Sugar-free Solution
The
Sugar-free
Solution
Sugar-Free
Advantage
Another significant aspect of VELIOUS™ technology is its ability to eliminate the need for sugar, which is still commonly used as a masking agent in nutricosmetics.
The Negative
Impact of Sugar
While sugar can quite effectively mask bad tastes, it contributes to weight gain and even results in wrinkles, sagging skin, and other signs of aging.
Game-Changer
in Nutricosmetics
VELIOUS™ Masking Technology 2.0 is a game-changer in the world of nutricosmetics. It aligns product functionality with taste and calorie count.
PALATABILITY COMPARISON RESULTS
VELIOUS™ Technology
Triumphs in Taste Test
The first-ranking product using VELIOUS™ masking technology (457) was the clear favorite in taste tests. It was chosen as the most palatable in an impressive 74.4% of all 90 pairwise comparisons.
Outperforming the other three products in 67 comparisons, VELIOUS™ technology demonstrates a significant edge in making products more enjoyable to consume.*
*VIST TO-CO Sensory Evaluation report
What consumers say
Color consistency
Color longevity challange
Liquid supplements often darken over time due to poor design. This leads to brown pigments, off-flavors, and loss of essential amino acids.
Production comparison
A 30-day video compared three collagen products. One had sugars, another natural sugars, and the third used VELIOUS™ Masking Technology.
Superior Stability
The sugar-containing product changed colors dramatically. The VELIOUS™ product maintained a bright tone, showing excellent stability.
Apply for a VELIOUS™
tasting experience
Discover VELIOUS™ technology with our tasting kit, offering a sensory experience of the product's scent, texture, and taste. To explore how beauty blurs the line between cosmetics and supplements, fill out the form below to contact us.
Get your samples
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