As consumers increasingly turn towards minimalist routines, the beauty industry is shifting towards a simpler skincare approach. One area that is seeing a surge in interest is nutricosmetics, which are supplements that work from within to help support holistic well-being, writes NutraIngredients.
As Patricija Bajc, Head of Marketing at TOSLA Nutricosmetics, points out, the shift to a minimalistic approach to beauty is an ideal opportunity for nutricosmetics: “While traditional skincare focuses on treating the body from the outside in, nutricosmetics aims to do so from within. These beauty supplements can contain a range of ingredients, including vitamins, minerals, antioxidants, and plant extracts.“
One of the main advantages of nutricosmetics is that they can often address concerns that cannot be treated topically. Another benefit of nutricosmetics is that they are often able to provide more comprehensive support for overall wellness. Overall, nutricosmetics are a promising area of growth for the beauty industry, as they offer a natural, holistic approach to skincare that aligns with the current trend towards minimalism and wellness.
As more consumers become interested in achieving benefits from the inside out, we will see even more innovation and growth in this area in the coming years.
Link to the full article: NutraIngredients: The ‘skinmalism’ effect: “Nutricosmetics are the future of the beauty industry”