Despite the growing popularity of nutricosmetics, many premium beauty brands have been hesitant to develop edible cosmetics, preferring instead to focus on heritage products. The reluctance of big cosmetics companies to move into nutricosmetics is largely due to three reasons: market size, culture, and supply chain.
The Challenges and Fears of Entering the Nutricosmetics Market
One of the biggest challenges for the cosmetics industry in adopting nutricosmetics is the perception that the market is not “big enough” for them. While the food industry can sell products at low prices by the kilo and they are sold everywhere, nutricosmetics are generally more expensive by the kilo and not as widely available. This makes it difficult for cosmetics companies to see the potential for profit in the nutricosmetics market.
Another major obstacle is the culture of the cosmetics industry, which has been trained to think, work, and learn in a certain way for decades. Shifting towards nutricosmetics requires a significant change in the way they work, think, and communicate, which can be a daunting challenge for large corporations.
Finally, supply chain and market concerns have also been a hindrance to the adoption of nutricosmetics by cosmetics companies. While the production lines for cosmetics and nutricosmetics are similar, the distribution channels are quite different.
Overcoming Business Challenges Brings Success and Satisfied Clients
Despite these challenges, the nutricosmetics market is growing rapidly, driven by a growing demand for products that promote benefits from within. Smaller companies are taking the lead in developing and marketing nutricosmetics, and as consumers become more educated about the benefits of these products, it is likely that larger cosmetics companies will enter the market by either purchasing these companies or creating their own brands.
The Future of Your Brand is in Your Hands
Nutricosmetics is the future of the beauty industry, offering a holistic approach to skincare and body care. While large cosmetics companies may be hesitant to embrace it at the moment, there is a growing number of smaller brands that understand the importance of offering their customers solutions, they are looking for.