Beauty Supplements in Numbers: Nutricosmetics Trend Report 2023

Nutricosmetics, or in other words beauty supplements, are a growing trend in the beauty industry also due to a shift towards Skinmalism. This is a skincare trend that emphasizes a minimalistic approach to skincare. It is characterized by using only a few essential products that target specific skin concerns rather than an extensive routine with many products. This approach is based on the idea that less is more and that using fewer products can be more effective and less overwhelming for the skin.

And having one beauty supplement that promotes your own beauty from within and is also adding up to a holistic bodycare is a great supporting system.

However, looking at the numbers, the industry is far from being minimalistic. According to research, the global nutricosmetics market is projected to grow at a CAGR of 8.1% during the forecast period from 2020 to 2027. The market is expected to reach USD 12.85 billion by 2027.

The Asia Pacific region is expected to grow at the highest CAGR during the forecast period due to the increasing awareness about the benefits of nutricosmetics, rising disposable income, and growing demand for natural and organic beauty products in countries such as China, India, and Japan.

To help us understand the current nutricosmetics market, comesetics, and beauty brands tapping in as well as the trends shaping it, TOSLA Nutricosmetics teamed up with a great researcher and brand expert, Jennifer Carlsson at Mintoiro, who conducted independent research on the nutricosmetics market and the brands creating it. In her research, she included 468 brands from all over the world that sell at least one
nutricosmetics product. Using her regular methods, Jennifer identified collagen peptides as the key beauty from within ingredient, with 47.90% of nutricosmetics products being collagen products. This could be thanks to scientific evidences behind the hydrolyzed collagen, such as clinical studies.

Nevertheless, with vegan movement on the rise, Jennifer also detected a high demand for vegan collagen products. These products are called vegan collagen boosters and are (too) often misleadingly labeled as vegan collagen, which she addressed in a recent podcast for Nutricosmetics 2030: Nutricosmetics under the microscope: Global research on brands tackling beauty from within.

For more data on the nutricosmetic trends read the abstract below. The full report is
available at

Click on the image to see the report abstract.

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