Read a full in-depth conversation with our Chief Innovation Officer, Uroš Gotar in The Cosmetics & Toiletries Article
The Evidence Revolution in Beauty
For years, topical creams have dominated the beauty landscape, promising surface-level improvements. But real change happens deeper. This is where clinical research has become indispensable.
Unlike traditional cosmetics, nutricosmetics act from within, targeting the skin’s structure — the dermis — where topicals cannot reach. TOSLA’s placebo-controlled, peer-reviewed studies demonstrate measurable biological improvements: increased dermal density, reduced wrinkle depth, enhanced hydration, and greater resistance to sun damage.
Such findings prove that science-backed supplementation can produce visible, quantifiable results. For beauty brands, it means claims grounded in data. For consumers, it means results they can trust.
In a market where “scientific” is often used loosely, clinical validation separates credible products from the noise. It builds confidence, creates long-term brand value, and ensures the inside-out approach is a proven pathway to better skin.
Adherence Matters: When Taste Becomes Science
Even the most effective formula fails without consistency. Clinical studies reveal benefits only when consumers take supplements daily, but compliance depends on discipline as well as on experience.
Taste, texture, and overall enjoyment play a defining role in whether a supplement becomes a ritual or a burden. In recent consumer studies, pleasant-tasting liquid formulations were strongly preferred, with up to 80% of participants describing them as more enjoyable and easier to integrate into their routines.
This is why innovation in sensory experience, such as technologies like VELIOUS™ Flavor Masking, matters. It turns daily supplementation into something people look forward to and that consistency directly amplifies efficacy. Ingestibles only work if people actually take them.
Inside and Out: The Future of Beauty
The modern beauty routine is expanding into holistic wellness, uniting topical care, nutrition, and prevention. Clinical evidence has confirmed that ingestible formulations can strengthen the skin where creams cannot, while topicals protect and support the surface.
Together, they represent a comprehensive approach to beauty and well-being. As evidence grows and consumer behavior shifts, “beauty-from-within” is becoming a new daily essential — as natural and necessary as applying sunscreen.
Read a more in-depth conversation with our Chief Innovation Officer, Uroš Gotar in The Cosmetics & Toiletries Article
