In the recent article for BeautyMatter, Patricija Bajc, the Head of Sales and Marketing at TOSLA explored what it takes for brands to win in the evolving supplements market. The article is a must-read for anyone looking to understand where the future of beauty and wellness is headed.
The Liquid Beauty: Why Supplements Are Entering Their Red Bull Era article explores how the next generation of beauty brands is moving from topical products to drinkable rituals.
The takeaway?
– Consumers are no longer loyal to ingredients, but they’re rather they’re loyal to experiences. Taste, simplicity, and trust are now the pillars of long-term success in the beauty-from-within space.
– While gummies are still crowding the shelves (often high in sugar and low in actives), liquid formats are emerging as the most advanced, versatile, and profitable frontier in the nutricosmetics market.
At TOSLA, we’ve seen firsthand how science-backed, sensory-rich, and convenient liquid supplements are reshaping beauty routines and turning daily habits into lifestyle statements.
Beauty and personal care are evolving into a holistic experience, one that goes beyond glowing skin and embraces wellbeing, longevity, immunity, clarity, and confidence from within.
