TOSLA’s CEO, Primož Artač, sat down with Vincenzo Carrara, a strategic advisor with over 20 years of experience in finance, sales, marketing, and R&D. Vincenzo has guided leading companies like Shiseido, Elizabeth Arden, and Procter & Gamble through global brand integration, M&A, and the development of new business models, while also helping startups scale and innovate.
In a new episode of the Nutricosmetics 2030 Show, Beyond Skincare: The Rise of Nutricosmetics, Primož welcomes Vincenzo, who shares his extensive industry expertise. They talk about current and emerging industry trends, examining factors that influence consumer adoption, product performance, market opportunities, ingredient innovation, regulatory developments, and the strategic and operational requirements for brands to succeed in the nutricosmetics sector.
Episode Highlights:
- Global Market Trends: Nutricosmetics is well-established in Asia but still emerging in Western markets, shaped by cultural familiarity and distribution infrastructure.
- Consumer Adoption: Western consumers often require education and time to see results, highlighting the importance of the right retail channels.
- Retail Strategy: Insights into how retailers like Ulta, Sephora, and pharmacies approach nutricosmetics and brand positioning.
- Ingredient Performance: Analysis of trending ingredients such as Ashwagandha and the potential pitfalls of overhyped actives like hyaluronic acid.
- Market Players: Startups are driving innovation, pharma provides expertise in ingestibles, and legacy beauty brands remain cautious due to slower visible performance.
- Regulation and AI: Anticipated regulatory developments and the role of AI in personalization, ingredient discovery, and predictive performance analytics.
- Clinical Validation: The importance of clinical trials for credibility, challenges startups face in funding, and approaches using AI and consumer data to validate products.
- Bioavailability and Education: Optimizing ingredient delivery and educating consumers about interactions with other supplements.
- Industry Insights: Emerging brands, diversification beyond collagen, and professional applications of AI tools.
Success in nutricosmetics requires science-driven formulations, proven efficacy, and clear consumer guidance. Strategic retail positioning and innovative, evidence-based products are key to thriving in this fast-growing market.
For deeper insights and expert strategies from Vincenzo Carrara, listen or watch the full conversation in the new episode: #12 Beyond Skincare – The Rise of Nutricosmetics with Vincenzo Carrara.
