Primož Artač, CEO of TOSLA Nutricosmetics, explains that while wellness supplements are common, beauty-focused solutions often lack emotional resonance. “The taste, the moment, the consistency—all create a beauty habit that feels indulgent and empowering,” he says. Liquid nutricosmetics transform daily routines into rituals, delivering results while aligning with modern preferences for sustainable self-care.
Asia has long led innovation, but Europe and North America are catching up. Collagen, hair health, and gut-skin support are growing rapidly, with liquid formats proving most effective thanks to taste, simplicity, and clinical validation. Primož emphasizes the opportunity: “We’ve found a sweet spot between scientific excellence and emotional storytelling—a space few others can fully own.”
Nutricosmetics offers a holistic beauty experience, where effectiveness meets enjoyment. By making self-care both rewarding and consistent, it fosters loyalty and charts a new course for the industry.
Read more in the full WWD Article.
