As specialists in high-quality, great-tasting liquid supplements, we’ve observed a growing change among brands toward liquid formats over capsules and powders and for good reason. While capsules are effective at delivering nutrients, they have a disadvantage in that you often need to take several to get the right dose. Liquid supplements, on the other hand, have some great advantages. They offer more flexibility in how they’re made, taste better, and are easier to take. Just one shot of liquid can equal up to five capsules, making liquid supplements a user-friendly experience.
Here are some of the reasons why many businesses are exploring liquid supplements as part of their product strategy.
1. Variety of different flavors
Let’s be honest, capsules and powders can’t compete with the enjoyment of a well-flavored liquid supplement. Liquids allow you to play with flavors and create custom blends that consumers look forward to taking. Thanks to our VELIOUS™ flavor technology, our team is able to craft irresistible flavors from fruity and citrus to refreshing tropical blends that keep customers coming back for more. In an online survey conducted by TOSLA Nutricosmetics in December 2024, 97% of participants agreed that taste is one of the most important factors in supplements.
2. Flexible formulations
Capsules have fixed shapes and sizes, which limits innovation. Liquid supplements, on the other hand, offer far more flexibility. You can vary the portion size, viscosity and combination of active ingredients to create a product that is both unique and tailored to your target audience. Whether the focus is on something unique or more established, we offer the flexibility to accommodate your brand’s approach.
3. User preference
Capsules can be hard to swallow, and powders can be messy and inconvenient. Liquid supplements are a practical and effective option for consumers who want a safe, enjoyable way to take their daily nutrients. In the study mentioned above, additionally 52% prefer paying for the option to enjoy their daily supplements in a liquid form. This is also evident in Amazon pricing, where liquid beauty supplements are priced 44% higher than other formats in the category. Proving that taste and format are preferences that create a unique experience. Think about the feeling of holding a nicely designed bottle or the light scent that comes out when you open it and pour a colorful, tasty liquid. These sensory details attract customers and make it easy to create fun, shareable content that can go viral.
4. Growth in the demand
From an economical view, liquid formulations are among the fastest growing categories in nutricosmetics because of their look, taste and luxurious experience they offer. Liquid dietary supplements are expected to increase by 11.2% CAGR from 2024 to 2030, reaching 42,074.1 million USD by 2030. Nowadays people don’t just want results but experiences, and that’s exactly what liquid supplements provide. So, if you want to differentiate your brand from other brands while also increasing your margin, don’t be afraid to try out liquid supplements.
Whether you’re new to liquid supplements or looking to expand your product range, partnering with the right manufacturer can help you bring high-quality, great-testing formulations to market and setting you up for success and growth.