VELIOUS™ Masking Flavor: The Innovation That Can’t Go Unnoticed

When talking about enhancing the taste and effectiveness of nutricosmetics, we simply cannot go by without mentioning VELIOUS™ Flavor Technology. Amazing innovation that helps to make consuming collagen nutricosmetics an enjoyable experience for everybody.
Sales Main Drivers: Taste, Taste and Taste!

One simple rule: it has to taste good!
Critical Role of Formulation Testing

In a world of so many options and conflicting information, it is crucial to find your own truth.
Minimalist formulations are required for nutricosmetics too

Nowadays, we are witnessing the significant shift of consumers’ priorities regarding their beauty, wellness and health products. It is undoubtedly accelerated by the pandemic which made people reorganize their lifestyle and needs.
VELIOUS™ Flavor Technology – The Game Changer in Collagen Formulations

Taste is a part of nutricosmetics brand identity and a gateway to a cornucopia of related products. We are very well aware of its importance. It doesn’t matter how healthy, innovative, convenient, or sustainable a supplement is; if it is not palatable, it won’t sell.
Nutricosmetics Main Drivers: Palatability!

While the idea of nutricosmetics isn’t entirely new, the category is definitely on the rise. More and more players are entering the space, and several studies have indicated that the market will grow significantly in the upcoming years.